Matilda Griffiths

Matilda Griffiths grew up in Coventry before trading the Midlands for London, bringing with her a BA in Product Design and a career that's quietly become one of the more credible voices in the UK gift space. With over twelve years spanning retail buying, product development, and lifestyle writing, she knows what makes a gift actually land — whether it's something brilliantly daft or genuinely, refreshingly useful. At GiftRanks, she curates across funny, novelty, and practical categories, drawing on real buying experience and a sharp eye for what sells versus what satisfies. She once helped a novelty gifts brand reach 200-plus independent retailers. She also owns seven novelty bottle openers. None of them work. They live in a drawer she calls 'the archive'.